Late Mdm. Sally Goh

A name that is very familiar to the market. With more than 30 years of experience in this field she had left a legacy to the Malaysia FMCG industry. It was by fate she was asked to be returned to this industry after her attempt to quit. Sally’s started from a sales personnel, to manager and till now the co-founder of Nibou Industries (M) Sdn Bhd and founder of Nibou F&B division.
2004
Nibou F&B started off its path in the sundry category
For not long, it was parted from the snacks, food and beverage industry itself.
2005
The birth of DADIH
The birth of Dadih marks the debut of Nibou F&B.
2007
KID’S JOY
Gone are the days mothers need to worry about sloppy and messy eating, now kids can eat jelly with a slurp!
2012
DRINME and started our export business to Brunei
Shake before you drink! Drinme is pioneered as the first homegrown jelly drink brand.
2013
FRESHILL
Brighten your day with our premium cordial goodness.
2017
YOURGURT
Yogurt jelly pudding packed with a mother’s love for her daughter.
2020
KID’S JOY extension
With increasing consumer health consciousness, we have introduced Yogurt flavoured drink as an extension of Kid’s Joy.2022
BEBEE Honey relaunch
Known as NBI Honey, BEBEE Honey is introduced with a brand new look.2023
Top 10 Finalist in SayASPIRE Programme organised by Selangor Youth Community (SAY)
Baby steps go a long way. Nibou F&B has established nostalgic snacks for the nations. Today, we strive continually to be unordinary and able to reach beyond where we are right now.2004
Nibou F&B started off its path in the sundry category
For not long, it was parted from the snacks, food and beverage industry itself.
2005
The birth of DADIH
The birth of Dadih marks the debut of Nibou F&B.
2007
KID’S JOY
Gone are the days mothers need to worry about sloppy and messy eating, now kids can eat jelly with a slurp!
2012
DRINME and started our export business to Brunei
Shake before you drink! Drinme is pioneered as the first homegrown jelly drink brand.
2013
FRESHILL
Brighten your day with our premium cordial goodness.
2017
YOURGURT
Yogurt jelly pudding packed with a mother’s love for her daughter.
2020
KID’S JOY extension
With increasing consumer health consciousness, we have introduced Yogurt flavoured drink as an extension of Kid’s Joy.
2022
BEBEE Honey relaunch
Known as NBI Honey, BEBEE Honey is introduced with a brand new look.
2023
Top 10 Finalist in SayASPIRE Programme organised by Selangor Youth Community (SAY)
Baby steps go a long way. Nibou F&B has established nostalgic snacks for the nations. Today, we strive continually to be unordinary and able to reach beyond where we are right now.
2004
Nibou F&B started off its path in the sundry category
For not long, it was parted from the snacks, food and beverage industry itself.
2005
The birth of DADIH
The birth of Dadih marks the debut of Nibou F&B.
2007
KID’S JOY
Gone are the days mothers need to worry about sloppy and messy eating, now kids can eat jelly with a slurp!
2012
DRINME and started our export business to Brunei
Shake before you drink! Drinme is pioneered as the first homegrown jelly drink brand.
2013
FRESHILL
Brighten your day with our premium cordial goodness.
2017
YOURGURT
Yogurt jelly pudding packed with a mother’s love for her daughter.
2020
KID’S JOY extension
With increasing consumer health consciousness, we have introduced Yogurt flavoured drink as an extension of Kid’s Joy.
2022
BEBEE Honey relaunch
Known as NBI Honey, BEBEE Honey is introduced with a brand new look.
2023
Top 10 Finalist in SayASPIRE Programme organised by Selangor Youth Community (SAY)
Baby steps go a long way. Nibou F&B has established nostalgic snacks for the nations. Today, we strive continually to be unordinary and able to reach beyond where we are right now.
2004
Nibou F&B started off its path in the sundry category
For not long, it was parted from the snacks, food and beverage industry itself.
2005
The birth of DADIH
The birth of Dadih marks the debut of Nibou F&B.
2007
KID’S JOY
Gone are the days mothers need to worry about sloppy and messy eating, now kids can eat jelly with a slurp!
2012
DRINME and started our export business to Brunei
Shake before you drink! Drinme is pioneered as the first homegrown jelly drink brand.
2013
FRESHILL
Brighten your day with our premium cordial goodness.
2017
YOURGURT
Yogurt jelly pudding packed with a mother’s love for her daughter.
2020
KID’S JOY extension
With increasing consumer health consciousness, we have introduced Yogurt flavoured drink as an extension of Kid’s Joy.
2022
BEBEE Honey relaunch
Known as NBI Honey, BEBEE Honey is introduced with a brand new look.
2023
Top 10 Finalist in SayASPIRE Programme organised by Selangor Youth Community (SAY)
Baby steps go a long way. Nibou F&B has established nostalgic snacks for the nations. Today, we strive continually to be unordinary and able to reach beyond where we are right now.
2004
Nibou F&B started off its path in the sundry category
For not long, it was parted from the snacks, food and beverage industry itself.
2005
The birth of DADIH
The birth of Dadih marks the debut of Nibou F&B.
2007
KID’S JOY
Gone are the days mothers need to worry about sloppy and messy eating, now kids can eat jelly with a slurp!


2012
DRINME and started our export business to Brunei
Shake before you drink! Drinme is pioneered as the first homegrown jelly drink brand.
2013
FRESHILL
Brighten your day with our premium cordial goodness.
2017
YOURGURT
Yogurt jelly pudding packed with a mother’s love for her daughter.
2020
KID’S JOY extension
With increasing consumer health consciousness, we have introduced Yogurt flavoured drink as an extension of Kid’s Joy.
2022
BEBEE Honey relaunch
Known as NBI Honey, BEBEE Honey is introduced with a brand new look.
2023
Top 10 Finalist in SayASPIRE Programme organised by Selangor Youth Community (SAY)
Baby steps go a long way. Nibou F&B has established nostalgic snacks for the nations. Today, we strive continually to be unordinary and able to reach beyond where we are right now.


2004
Nibou F&B started off its path in the sundry category
For not long, it was parted from the snacks, food and beverage industry itself.
2005
The birth of DADIH
The birth of Dadih marks the debut of Nibou F&B.
2007
KID’S JOY
Gone are the days mothers need to worry about sloppy and messy eating, now kids can eat jelly with a slurp!
2012
DRINME and started our export business to Brunei
Shake before you drink! Drinme is pioneered as the first homegrown jelly drink brand.
2013
FRESHILL
Brighten your day with our premium cordial goodness.
2017
YOURGURT
Yogurt jelly pudding packed with a mother’s love for her daughter.
2020
KID’S JOY extension
With increasing consumer health consciousness, we have introduced Yogurt flavoured drink as an extension of Kid’s Joy.
2022
BEBEE Honey relaunch
Known as NBI Honey, BEBEE Honey is introduced with a brand new look.
2023
Top 10 Finalist in SayASPIRE Programme organised by Selangor Youth Community (SAY)
Baby steps go a long way. Nibou F&B has established nostalgic snacks for the nations. Today, we strive continually to be unordinary and able to reach beyond where we are right now.
Our key strategy
Ordinary, beyond snacks is our vision.
To realise that we aim to think beyond and differently.
Striving our very best to find out the blue ocean of ours.
(PIE) is our value
PIE. People, innovation and effectiveness & efficiency is the value that we appreciate to hold our strategy.
Vision
Ordinary, beyond snacks
This quote stays true to the brand as Nibou F&B products are ordinary that are easily accessible in our country. We wish to offer beyond regular jelly yumminess and colour your mundane life with goodness.
Mission
To become a regional brand and spread the joy we enjoy in Nibou F&B brands.
To be as customer-centric as possible to deliver utmost quality & innovation with promises as follow towards different stakeholder

Our key strategy
Ordinary, beyond snacks is our vision.
To realise that we aim to think beyond and differently.
Striving our very best to find out the blue ocean of ours.
(PIE) is our value
PIE. People, innovation and effectiveness & efficiency is the value that we appreciate to hold our strategy.
Vision
Ordinary, beyond snacks
This quote stays true to the brand as Nibou F&B products are ordinary that are easily accessible in our country. We wish to offer beyond regular jelly yumminess and colour your mundane life with goodness.
Mission
To become a regional brand and spread the joy we enjoy in Nibou F&B brands.
To be as customer-centric as possible to deliver utmost quality & innovation with promises as follow towards different stakeholder


For Our Customers
To consistently deliver on our promise of taste, freshness, and reliability, to build lasting relationships and become their trusted choice.

For Our Community
To being a responsible corporate citizen and actively engaging in initiatives that benefit our local community.

For Our Employees
To create a nurturing and empowering work environment that fosters growth, innovation, and personal development.

For Our Shareholders
To strive for sustainable growth and profitability, operational efficiency, and innovation by delivering strong financial performance and ethical business practices, we aim to maximise stakeholder returns and build enduring relationships based on trust and mutual success.

For Our Customers
To consistently deliver on our promise of taste, freshness, and reliability, to build lasting relationships and become their trusted choice.

For Our Community
To being a responsible corporate citizen and actively engaging in initiatives that benefit our local community.

For Our Employees
To create a nurturing and empowering work environment that fosters growth, innovation, and personal development.

For Our Shareholders
To strive for sustainable growth and profitability, operational efficiency, and innovation by delivering strong financial performance and ethical business practices, we aim to maximise stakeholder returns and build enduring relationships based on trust and mutual success.